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You would think that since we are living in the information age, it would be a simple task to come up with any kind of information you need on any subject. For some common types of information, that is true. For example, if you were looking for information on which companies specialize in electronic contract manufacturing, you could just go to Google, type in the money term, and be rewarded with a bunch of sites leading you in the right direction.
On the other hand, if you actually wanted to know exactly what these companies do, you might run into a bit more trouble. Much of the nuts and bolts information that we need to know about various products is difficult if not impossible to track down, even with the vast resources of the Internet at our disposal. For example, a company could tell you they specialized in sludge removal, but not exactly what sludge is or how it is removed. You therefore have to find out what the terms related to the process mean, or else risk hiring out to the wrong company altogether
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That is where a site like ours can come in very handy. We take both well known and obscure items, and define them in a way that the layperson can understand. We know how frustrating it can be when a trained professional comes to a business and says that it needs new duplex strainers, totally forgetting that the people who he is talking to have no idea what these pieces of equipment are, what they are for, or the varieties available. Most Internet searches will turn up, at best, company names of manufacturers of these types of products.
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We seek to actually educate our visitors about the terms they are looking for, rather than just push a product. We live in an era where being ignorant about a matter can be treated the same as being stupid, and everyone is reluctant to admit they know little about any given topic. And yet, if you can't find information on sewage pumps, you are forced to smile and nod when approached by a sales person. On the other hand, if you know where to look for information on this type of product, you can approach the sale in an informed manner, unafraid of looking like you don't know what you are talking about.
We can also help you keep up to date on terms that seem to change in definition every day. Any company specializing in search engine optimization, Toronto based or elsewhere, can tell you the term does not mean the same thing today that it did just two years ago. It's a world of rapid change, and only a site like this can truly keep up!
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